The team members in Dreamlabs crafted a proposal for a Hello Kitty brand indoor theme park in Vietnam. Set in New York City environment as the backdrop inspiration, this indoor theme park was defined by 3 zones namely Broadway, Backstreet Adventure, and Floral Central Park.

Over 15 attractions spread throughout the zones creating a diverse mix of entertainment and experiences for guests including fans who grew up with the Hello Kitty and friends’ characters.