BETO CARRERO
COWBOY LAND
Client
Beto Carrero
Location
Brazil
The Heart and Soul of Beto Carrero World
Cowboyland is the heart and soul of Beto Carrero World. The team members in Dreamlabs while working for IRMS was commissioned to develop a strategy to rejuvenate the existing zone and elevate it to the next level of immersive experience.
A solid overarching storyline provides structure to the organically built zone. Thus three new mini zones are introduced and provide rich layers of exploratory experience for visitors.
