BETO CARRERO WORLD
HOT WHEELS ZONE
Sitting within the largest theme park in Latin America, the Hot Wheel zone is a dedicated zone area with over 7.5 acres for the biggest brand. The zone includes a themed restaurant, a live stunt-show and themed retail.
The team members in Dreamlabs working for IRMS, worked to transform the space using the Hot Wheels signature orange and blue speedway tracks, swooping around the plaza and interior space where guests can take photos with unique Beto Carrero World special edition model cars.